Market Research and Development Unit

Using experience, expertise, and extensive knowledge in the field of marketing and research, this unit helps to develop strategies and provide innovative solutions for exporting products. In the following, we will discuss in detail the duties, activities, and goals of this unit.

Objectives of market research and development unit:

1. Analysis of markets:

The market research and development unit helps manufacturers by examining target markets, analyzing competitors, and understanding the needs and preferences of customers. These analyses serve as the basis for marketing strategies and product development.

2. Development of marketing strategies:

Based on the results of the market analysis, the market research and development unit formulates marketing strategies. These strategies are created based on the needs and characteristics of the target markets, the competition, and the desired products of the manufacturers.

3. Product development:

The market research and development unit, together with the technical teams, develops quality products to the needs of the markets. This process includes evaluating customer reviews, generating ideas, and executing marketing tests.

4. Predicting market trends:

Analysis of marketing and economic trends is the responsibility of the market research and development unit. These forecasts provide manufacturers with accurate and up-to-date information on market changes so they can react quickly.

5. Conducting marketing research:

The market research and development unit conducts marketing research to receive customers’ opinions and feedback. These researches provide manufacturers with valuable information about the attitude of customers towards products and services.

Activities and techniques of the market research and development unit:

1. SWOT analysis:

The market research and development unit uses SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to identify the strengths, weaknesses, opportunities, and threats of markets. This analysis helps to make strategic decisions and develop marketing strategies.

2. Customer studies:

By conducting customer studies, this unit tries to gain a deeper understanding of customer needs and preferences. This information helps manufacturers to more accurately review and improve their products.

3. Use of new technologies:

Using new technologies such as artificial intelligence and data analysis, the market research and development unit analyzes markets more accurately predicts trends, and improves marketing strategies.

4. Cooperation with technical teams:

Active interaction with technical teams helps to develop quality products that meet market standards. This coordination leads to success in providing attractive and innovative products to customers.

The market research and development unit in Dana Holding plays an important role as a key factor in the export process of our manufacturers. With analytical, strategic, and innovative capabilities, this unit helps us keep pace with market changes and react with smart strategies. Ensuring the quality of products, attracting new customers, and improving the brand image are among the positive results that this unit guarantees to our manufacturers.