Research & Planning

An understanding of the markets, consumers and influences that snacks have on food staple is essential to what we do. By having insights from other business units across the DANA HOLDING — such as Biscuits, Pasta and Snacks — we’re able to create a unique selection of cross-divisional expertise .We combine these category insights with consumer, market and brand extensive research that offer a powerful review on how lifestyles, trends and other social challenges are affecting the food world.