Successful market penetration needs meticulous planning and research. We at DANA HOLDING support you in developing continually reviewing your marketing mix and respond effectively to market conditions changing.

  • Product: Ensuring your product meets customer needs and has a strong value proposition.
  • Price: Aligning your pricing strategy to assist you exploring your strategic options, and the effect of different variables on revenue potential and market share.
  • Place: Assist you to choose and adjust the most effective distribution channels and routes to your specific markets.
  • Promotion: Developing an efficient promotional strategy balancing advertising, PR, Digital Marketing, sales promotion and direct marketing to improve your sales.

We offer feasible and cost-effective solutions to develop or increase customers sales.