A lesson we have learned from all the advertising promising research over the last decade is that traditional media advertising in its sense is no longer effective.

New media has revealed on the scene and traditional media such as print and the television have suffered as a result of these conversions. It is also considerable to remind ourselves that the tendency of these traditional media is to be the most expensive parts of the communication mix. Digital media is generally less expensive, although it is more experimental and unknown.

Now the effort is required to monitor and maintain our social media community building efforts, just alike any other marketing efforts, creating quality content and adding value to every comments that our clients or customers want to become a part of us is essential .The advantages of a strong communication will result when the social media presence stands as a component of a marketing plan that takes you apart more from “just another supplier.”

By creating good contents, connecting with the right people, and tracking the results of “social impact,” we’ll put ourselves in the ideal position to take advantages of all social media community benefits.